Experts – deliver clear ideas & messages that stick

Save time & effort because you know what works

Novices – become master sense-makers

Uncover meaning you can act on

Find out how

Why ‘How to’ videos get thousands of views – 5 tips for insanely popular videos

21 September 2016

It’s frustrating isn’t it?

You’re an expert. You want to share what you know. Teach the world what you do.

You spend hours crafting your videos. But have you got it right? Will people watch to the end? Has your time and effort been worth it?

You want this reaction:
‘Now I get it’. ‘Wahay, so helpful’.

Why you need to love your expert – even when he’s tetchy

24 April 2017

Ever felt small because you didn’t understand something? Did you feel exposed, humiliated or foolish?

Maybe you feel like this when you interview subject matter experts. Even if they don’t say the words outloud…
‘Really? you don’t understand? I couldn’t have been clearer’ …
their body language says the same thing.

Do these conversations trigger negative thoughts?
Read more…

Take control of the expert interview – 4 ways to stem the information tidal wave

24 April 2017

It should be simple.

The expert has the knowledge you need to create your video, blog post, or presentation. He’s steeped in his subject. So it shouldn’t be too hard to extract:

The compelling big picture that excites people.
Enough accurate detail for credibility.

Should it?

Stay in touch

rebecca@stickyteaching.co.uk

@stickyteaching

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Web development by Nic Ann Thomas · Original sketches by Freepik