How do you know what to say? You don’t want to patronise people. And you definitely don’t want to short-change them. You want to be helpful. So it’s an easy mistake to make. I’ve done it myself. Several times. Teaching practice was scary. I was scared of running out of things to say, or things […]
Take control of the expert interview – 4 ways to stem the information tidal wave
It should be simple.
The expert has the knowledge you need to create your video, blog post, or presentation. He’s steeped in his subject. So it shouldn’t be too hard to extract:
The compelling big picture that excites people.
Enough accurate detail for credibility.
Should it?
The real reason interviewing experts is a slog – they’re all cursed
Why is interviewing experts so darn hard?
You do your research. Read background materials, check out the expert.
But you’re still in unknown terrain. Navigating unmarked paths and dodging pot holes. Oh, and the occasional road block.
You know you’ve hit rough ground when the expert is surprised you don’t get it.
Read more…
rebecca@stickyteaching.co.uk
@stickyteaching