Ever felt small because you didn’t understand something? Did you feel exposed, humiliated or foolish?

Maybe you feel like this when you interview subject matter experts. Even if they don’t say the words outloud…
‘Really? you don’t understand? I couldn’t have been clearer’ …
their body language says the same thing.

Do these conversations trigger negative thoughts?
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Why is interviewing experts so darn hard?

You do your research. Read background materials, check out the expert.

But you’re still in unknown terrain. Navigating unmarked paths and dodging pot holes. Oh, and the occasional road block.

You know you’ve hit rough ground when the expert is surprised you don’t get it.
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