Experts – deliver clear ideas & messages that stick

Save time & effort because you know what works

Novices – become master sense-makers

Uncover meaning you can act on

Find out how

Why ‘How to’ videos get thousands of views – 5 tips for insanely popular videos

21 September 2016

It’s frustrating isn’t it?

You’re an expert. You want to share what you know. Teach the world what you do.

You spend hours crafting your videos. But have you got it right? Will people watch to the end? Has your time and effort been worth it?

You want this reaction:
‘Now I get it’. ‘Wahay, so helpful’.

Why you need to love your expert – even when he’s tetchy

24 April 2017

Ever felt small because you didn’t understand something? Did you feel exposed, humiliated or foolish?

Maybe you feel like this when you interview subject matter experts. Even if they don’t say the words outloud…
‘Really? you don’t understand? I couldn’t have been clearer’ …
their body language says the same thing.

Do these conversations trigger negative thoughts?
Read more…

How to get the most from your expert when you don’t give a damn about the subject

24 April 2017

What happens when you don’t give a hoot? When you don’t care about the subject? You know what you need from the interview, but it’s hard to spark interest. The conversation feels lumpy. You don’t nail the core message and ideas. Instead you think: Man, this is dull. Why would anyone want to know this […]

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Web development by Nic Ann Thomas · Original sketches by Freepik