Let’s be honest. It’s a free-for-all out there. More and more people are sharing what they know. It’s like a rush of prospectors searching for gold. So it’s hard to be heard. Do you struggle to get people’s attention? Let’s dispel some doubts. Your problem isn’t that you’re mining the wrong subject. Your problem isn’t […]
Take control of the expert interview – 4 ways to stem the information tidal wave
It should be simple.
The expert has the knowledge you need to create your video, blog post, or presentation. He’s steeped in his subject. So it shouldn’t be too hard to extract:
The compelling big picture that excites people.
Enough accurate detail for credibility.
Should it?
How to get the most from your expert when you don’t give a damn about the subject
What happens when you don’t give a hoot? When you don’t care about the subject? You know what you need from the interview, but it’s hard to spark interest. The conversation feels lumpy. You don’t nail the core message and ideas. Instead you think: Man, this is dull. Why would anyone want to know this […]
rebecca@stickyteaching.co.uk
@stickyteaching