Experts – deliver clear ideas & messages that stick

Save time & effort because you know what works

Novices – become master sense-makers

Uncover meaning you can act on

Find out how

Why ‘How to’ videos get thousands of views – 5 tips for insanely popular videos

21 September 2016

It’s frustrating isn’t it?

You’re an expert. You want to share what you know. Teach the world what you do.

You spend hours crafting your videos. But have you got it right? Will people watch to the end? Has your time and effort been worth it?

You want this reaction:
‘Now I get it’. ‘Wahay, so helpful’.

The real reason interviewing experts is a slog – they’re all cursed

24 April 2017

Why is interviewing experts so darn hard?

You do your research. Read background materials, check out the expert.

But you’re still in unknown terrain. Navigating unmarked paths and dodging pot holes. Oh, and the occasional road block.

You know you’ve hit rough ground when the expert is surprised you don’t get it.
Read more…

How to get the most from your expert when you don’t give a damn about the subject

24 April 2017

What happens when you don’t give a hoot? When you don’t care about the subject? You know what you need from the interview, but it’s hard to spark interest. The conversation feels lumpy. You don’t nail the core message and ideas. Instead you think: Man, this is dull. Why would anyone want to know this […]

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