Let’s be honest. It’s a free-for-all out there. More and more people are sharing what they know. It’s like a rush of prospectors searching for gold. So it’s hard to be heard. Do you struggle to get people’s attention? Let’s dispel some doubts. Your problem isn’t that you’re mining the wrong subject. Your problem isn’t […]
The real reason interviewing experts is a slog – they’re all cursed
Why is interviewing experts so darn hard?
You do your research. Read background materials, check out the expert.
But you’re still in unknown terrain. Navigating unmarked paths and dodging pot holes. Oh, and the occasional road block.
You know you’ve hit rough ground when the expert is surprised you don’t get it.
Read more…
Take control of the expert interview – 4 ways to stem the information tidal wave
It should be simple.
The expert has the knowledge you need to create your video, blog post, or presentation. He’s steeped in his subject. So it shouldn’t be too hard to extract:
The compelling big picture that excites people.
Enough accurate detail for credibility.
Should it?
rebecca@stickyteaching.co.uk
@stickyteaching