Experts – deliver clear ideas & messages that stick

Save time & effort because you know what works

Novices – become master sense-makers

Uncover meaning you can act on

Find out how

Is this #1 reason learners give up? One sure-fire way to keep them on board

11 September 2016

What makes people give up?

It’s disheartening because you want people to get it. You want to help.

So what goes wrong?

Well, this story might help. I used to teach literary skills to young people who had missed years of schooling. For some, writing more than two sentences was an achievement.

How to get the most from your expert when you don’t give a damn about the subject

24 April 2017

What happens when you don’t give a hoot? When you don’t care about the subject? You know what you need from the interview, but it’s hard to spark interest. The conversation feels lumpy. You don’t nail the core message and ideas. Instead you think: Man, this is dull. Why would anyone want to know this […]

Take control of the expert interview – 4 ways to stem the information tidal wave

24 April 2017

It should be simple.

The expert has the knowledge you need to create your video, blog post, or presentation. He’s steeped in his subject. So it shouldn’t be too hard to extract:

The compelling big picture that excites people.
Enough accurate detail for credibility.

Should it?

Stay in touch

rebecca@stickyteaching.co.uk

@stickyteaching

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