Let’s be honest. It’s a free-for-all out there. More and more people are sharing what they know. It’s like a rush of prospectors searching for gold. So it’s hard to be heard. Do you struggle to get people’s attention? Let’s dispel some doubts. Your problem isn’t that you’re mining the wrong subject. Your problem isn’t […]
The real reason interviewing experts is a slog – they’re all cursed
Why is interviewing experts so darn hard?
You do your research. Read background materials, check out the expert.
But you’re still in unknown terrain. Navigating unmarked paths and dodging pot holes. Oh, and the occasional road block.
You know you’ve hit rough ground when the expert is surprised you don’t get it.
Read more…
How to get the most from your expert when you don’t give a damn about the subject
What happens when you don’t give a hoot? When you don’t care about the subject? You know what you need from the interview, but it’s hard to spark interest. The conversation feels lumpy. You don’t nail the core message and ideas. Instead you think: Man, this is dull. Why would anyone want to know this […]
rebecca@stickyteaching.co.uk
@stickyteaching