How do you know what to say? You don’t want to patronise people. And you definitely don’t want to short-change them. You want to be helpful. So it’s an easy mistake to make. I’ve done it myself. Several times. Teaching practice was scary. I was scared of running out of things to say, or things […]
How to get the most from your expert when you don’t give a damn about the subject
What happens when you don’t give a hoot? When you don’t care about the subject? You know what you need from the interview, but it’s hard to spark interest. The conversation feels lumpy. You don’t nail the core message and ideas. Instead you think: Man, this is dull. Why would anyone want to know this […]
Take control of the expert interview – 4 ways to stem the information tidal wave
It should be simple.
The expert has the knowledge you need to create your video, blog post, or presentation. He’s steeped in his subject. So it shouldn’t be too hard to extract:
The compelling big picture that excites people.
Enough accurate detail for credibility.
Should it?
rebecca@stickyteaching.co.uk
@stickyteaching