Let’s be honest. It’s a free-for-all out there. More and more people are sharing what they know. It’s like a rush of prospectors searching for gold. So it’s hard to be heard. Do you struggle to get people’s attention? Let’s dispel some doubts. Your problem isn’t that you’re mining the wrong subject. Your problem isn’t […]
Take control of the expert interview – 4 ways to stem the information tidal wave
It should be simple.
The expert has the knowledge you need to create your video, blog post, or presentation. He’s steeped in his subject. So it shouldn’t be too hard to extract:
The compelling big picture that excites people.
Enough accurate detail for credibility.
Should it?
Why you need to love your expert – even when he’s tetchy
Ever felt small because you didn’t understand something? Did you feel exposed, humiliated or foolish?
Maybe you feel like this when you interview subject matter experts. Even if they don’t say the words outloud…
‘Really? you don’t understand? I couldn’t have been clearer’ …
their body language says the same thing.
Do these conversations trigger negative thoughts?
Read more…
rebecca@stickyteaching.co.uk
@stickyteaching