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Transform how experts share know-how – 3 top tips (post 2 of 3)

3 January 2018 by Rebecca

smart transaction smiling pensive contemplating Free Photo
Image by Freepik

At the end of the last post – the first in a series of three – I asked how we can help experts make themselves understood?

So they beat the Curse of Knowledge and make helpful videos, podcasts, microblogs etc.

The Curse of Knowledge is a cognitive phenomenon. We can’t change the way the brain works, but we can take action to overcome its impact.

To do this, experts need to do three things:

[Read more…]

Filed Under: Help experts share know-how Tagged With: Explanations without examples suck Help people achieve their goals Too much information confuses Bring abstract ideas to life What's the point of your content?

How to motivate experts to change their shtick (post 3 of 3)

3 January 2018 by Rebecca

umbrella-1588167_1280 PixabayThe Curse of Knowledge means we forget what it’s like not to know what we know. (I explain why this happens in the first post in this series.)

But many experts also forget what it felt like not to know what they know. Because the further you move from beginner to expert, the more you forget your own struggles to master your subject.

It’s why experts get frustrated or bewildered when people don’t understand. [Read more…]

Filed Under: Help experts share know-how Tagged With: Cut the fluff Too much information confuses Bring abstract ideas to life The Curse of Knowledge How our brains work Speaking Expertese Subject matter experts Questions to ask experts

The real reason interviewing experts is a slog – they’re all cursed

24 April 2017 by Rebecca

Pushing boulder uphill PixabayWhy is interviewing experts so darn hard?

You do your research.  Read background materials, check out the expert.

But you’re still in unknown terrain. Navigating unmarked paths and dodging pot holes.  Oh, and the occasional road block.

You know you’ve hit rough ground when the expert is surprised you don’t get it. [Read more…]

Filed Under: Conversations with experts Tagged With: The Curse of Knowledge How our brains work Subject matter experts Interviewing experts

How to get the most from your expert when you don’t give a damn about the subject

24 April 2017 by Rebecca

man talking on telephone
Image by freepik

What happens when you don’t give a hoot?  When you don’t care about the subject?

You know what you need from the interview, but it’s hard to spark interest.

The conversation feels lumpy.  You don’t nail the core message and ideas.

Instead you think:

Man, this is dull.  Why would anyone want to know this stuff? [Read more…]

Filed Under: Conversations with experts Tagged With: How our brains work Curiosity lets you in to conversations Interviewing experts

Why you need to love your expert – even when he’s tetchy

24 April 2017 by Rebecca

frustrated cartoon pixabayEver felt small because you didn’t understand something?  Did you feel exposed, humiliated or foolish?

Maybe you feel like this when you interview subject matter experts.  Even if they don’t say the words out loud …

‘Really? You don’t understand?  I couldn’t have been clearer.’

their body language or tone of voice say the same thing.

Do these conversations trigger negative thoughts? [Read more…]

Filed Under: Conversations with experts Tagged With: The Curse of Knowledge How our brains work Subject matter experts Interviewing experts

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Browse by Tag

  • Explanations without examples suck
  • Share your experience
  • Good intentions that trip you up
  • Expertise is more than knowing stuff
  • Help people achieve their goals
  • Make it doable
  • Cut the fluff
  • Falling in love with your content
  • Too much information confuses
  • Bring abstract ideas to life
  • Creating videos
  • What's the point of your content?
  • Break your topic down into chunks
  • Sign post your content
  • Structure your content
  • The Curse of Knowledge
  • How our brains work
  • Speaking Expertese
  • Subject matter experts
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