It should be simple.
The expert has the knowledge you need to create your video, blog post, or presentation. He’s steeped in his subject. So it shouldn’t be too hard to extract:
- The compelling big picture that excites people
- Enough accurate detail for credibility.
But expert interviews can be tricky. Ever felt like you’re drowning in information? Do you struggle to keep the conversation on track? Yes? Then this post is for you. [Read more…]