Helping experts share their know-how & novices to discover it
Why is interviewing experts so darn hard?
You do your research. Read background materials, check out the expert.
But you’re still in unknown terrain. Navigating unmarked paths and dodging pot holes. Oh, and the occasional road block.
You know you’ve hit rough ground when the expert is surprised you don’t get it. [Read more…]
What happens when you don’t give a hoot? When you don’t care about the subject?
You know what you need from the interview, but it’s hard to spark interest.
The conversation feels lumpy. You don’t nail the core message and ideas.
Instead you think:
Man, this is dull. Why would anyone want to know this stuff? [Read more…]
Ever felt small because you didn’t understand something? Did you feel exposed, humiliated or foolish?
Maybe you feel like this when you interview subject matter experts. Even if they don’t say the words out loud …
‘Really? You don’t understand? I couldn’t have been clearer.’
their body language or tone of voice say the same thing.
Do these conversations trigger negative thoughts? [Read more…]
It should be simple.
The expert has the knowledge you need to create your video, blog post, or presentation. He’s steeped in his subject. So it shouldn’t be too hard to extract:
Should it?
But expert interviews can be tricky. Ever felt like you’re drowning in information? Do you struggle to keep the conversation on track? Yes? Then this post is for you. [Read more…]
rebecca@stickyteaching.co.uk
@stickyteaching