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How to nail expert video scripts & save time & money (post 1 of 4)

5 January 2018 by Rebecca

face-1370958_1280 pixabayExperts.

Love them or hate them. If you produce Help videos you need them.

Without them, there’s no Help content that builds customer loyalty.

Without them, the Hero, Hub, Help model is incomplete.

Without them … actually do you sometimes feel you could do without them?

Because it feels like a battle to get what you need from them? [Read more…]

Filed Under: Help experts share know-how Tagged With: Creating videos The Curse of Knowledge Subject matter experts

How to slay monster video scripts – aka the information dump (post 2 of 4)

5 January 2018 by Rebecca

book-2852903_1280 PixabayWhat’s your response?

To truck-loads of information? When all you need are the core ideas. The key details to transform into cracking Help videos.

Do you wince? Grimace? Or maybe cuss … under your breath of course.

Want something you can work with?

Help experts slay the monster script. Here’s how [Read more…]

Filed Under: Help experts share know-how Tagged With: Help people achieve their goals Too much information confuses Creating videos Subject matter experts

How to kill tortuous video scripts – aka death by nitty gritty (post 3 of 4)

5 January 2018 by Rebecca

math-1547018_1280 PixabayDense detail is deadly.

It snuffs out creativity. Because you can’t see the wood for the trees.

What information do you work with? And what do you dump? Which details excite the expert … but may be red-herrings?

Want to cut out dead wood? And streamline the script?

Help experts chop down the detail forest. Here’s how.

[Read more…]

Filed Under: Help experts share know-how Tagged With: Creating videos How our brains work Subject matter experts Questions to ask experts

How to zap woolly video scripts – aka theories a go-go, but no real-life (post 4 of 4)

5 January 2018 by Rebecca

clouds-2527406_1280 PixabayFluffy scripts. Who needs them?

How do you turn theories into engaging content? When you’ve no idea how they work in real-life?

Want to get to the nub of the matter? And create workable scripts?

Help experts bring lofty ideas down to earth. Here’s how. [Read more…]

Filed Under: Help experts share know-how Tagged With: Bring abstract ideas to life Creating videos Subject matter experts Questions to ask experts

Why experts are kings & queens of their subjects – but paupers when they explain it (post 1 of 3)

3 January 2018 by Rebecca

chess-1483735_1280 PixabayThere’s plenty of information on platforms and tools to share expertise at scale. But what about the way you communicate? What you actually say or write?

Perhaps you’ve been on the receiving end of an expert video, micro blog or podcast? Gobbledegook that leaves you feeling stupid. Or maybe just irritated.

Or maybe you’ve worked with experts to create content. And lost the will to live along the way.

What’s going on here? [Read more…]

Filed Under: Help experts share know-how Tagged With: The Curse of Knowledge How our brains work Subject matter experts

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Browse by Tag

  • Explanations without examples suck
  • Share your experience
  • Good intentions that trip you up
  • Expertise is more than knowing stuff
  • Help people achieve their goals
  • Make it doable
  • Cut the fluff
  • Falling in love with your content
  • Too much information confuses
  • Bring abstract ideas to life
  • Creating videos
  • What's the point of your content?
  • Break your topic down into chunks
  • Sign post your content
  • Structure your content
  • The Curse of Knowledge
  • How our brains work
  • Speaking Expertese
  • Subject matter experts
  • Curiosity lets you in to conversations
  • Questions to ask experts
  • Interviewing experts

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