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How to zap woolly video scripts – aka theories a go-go, but no real-life (post 4 of 4)

5 January 2018 by Rebecca

clouds-2527406_1280 PixabayFluffy scripts. Who needs them?

How do you turn theories into engaging content? When you’ve no idea how they work in real-life?

Want to get to the nub of the matter? And create workable scripts?

Help experts bring lofty ideas down to earth. Here’s how. [Read more…]

Filed Under: Help experts share know-how Tagged With: Bring abstract ideas to life Creating videos Subject matter experts Questions to ask experts

Transform how experts share know-how – 3 top tips (post 2 of 3)

3 January 2018 by Rebecca

smart transaction smiling pensive contemplating Free Photo
Image by Freepik

At the end of the last post – the first in a series of three – I asked how we can help experts make themselves understood?

So they beat the Curse of Knowledge and make helpful videos, podcasts, microblogs etc.

The Curse of Knowledge is a cognitive phenomenon. We can’t change the way the brain works, but we can take action to overcome its impact.

To do this, experts need to do three things:

[Read more…]

Filed Under: Help experts share know-how Tagged With: Explanations without examples suck Help people achieve their goals Too much information confuses Bring abstract ideas to life What's the point of your content?

How to motivate experts to change their shtick (post 3 of 3)

3 January 2018 by Rebecca

umbrella-1588167_1280 PixabayThe Curse of Knowledge means we forget what it’s like not to know what we know. (I explain why this happens in the first post in this series.)

But many experts also forget what it felt like not to know what they know. Because the further you move from beginner to expert, the more you forget your own struggles to master your subject.

It’s why experts get frustrated or bewildered when people don’t understand. [Read more…]

Filed Under: Help experts share know-how Tagged With: Cut the fluff Too much information confuses Bring abstract ideas to life The Curse of Knowledge How our brains work Speaking Expertese Subject matter experts Questions to ask experts

Is this #1 reason learners give up? One sure-fire way to keep them on board

11 September 2016 by Rebecca

Woman pop art with !? in speech bubble
Designed by Freepik

What makes people give up?

It’s disheartening, because you want people to get it.  You want to help.

So what goes wrong?

Well, this story might help. I used to teach literacy skills to young people who had missed years of schooling. For some, writing more than two sentences was an achievement.

One day, Jess (not her real name) proudly gave me ten lines of writing – with no punctuation.  To encourage her progress, I suggested she make it even better with some full stops.

[Read more…]

Filed Under: Sharing & teaching know-how Tagged With: Explanations without examples suck Share your experience Good intentions that trip you up Bring abstract ideas to life The Curse of Knowledge How our brains work Speaking Expertese

5 ways to exploit your best asset – the one you ignore

7 September 2016 by Rebecca

crowd-vector-pixabayLet’s be honest.

It’s a free-for-all out there.

More and more people are sharing what they know.  It’s like a rush of prospectors searching for gold.  So it’s hard to be heard.

Do you struggle to get people’s attention? Let’s dispel some doubts.

Your problem isn’t that you’re mining the wrong subject. Your problem isn’t that others got there first. And your problem definitely isn’t a lack of things to say.

Your problem is you’re sitting on the gold mine. But don’t know it.

[Read more…]

Filed Under: Sharing & teaching know-how Tagged With: Explanations without examples suck Share your experience Good intentions that trip you up Expertise is more than knowing stuff Make it doable Bring abstract ideas to life

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  • Falling in love with your content
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