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How to nail expert video scripts & save time & money (post 1 of 4)

5 January 2018 by Rebecca Leave a Comment

face-1370958_1280 pixabayExperts.

Love them or hate them. If you produce Help videos you need them.

Without them, there’s no Help content that builds customer loyalty.

Without them, the Hero, Hub, Help model is incomplete.

Without them … actually do you sometimes feel you could do without them?

Because it feels like a battle to get what you need from them? [Read more…]

Filed Under: Help experts share know-how Tagged With: Creating videos The Curse of Knowledge Subject matter experts

How to slay monster video scripts – aka the information dump (post 2 of 4)

5 January 2018 by Rebecca Leave a Comment

book-2852903_1280 PixabayWhat’s your response?

To truck-loads of information? When all you need are the core ideas. The key details to transform into cracking Help videos.

Do you wince? Grimace? Or maybe cuss … under your breath of course.

Want something you can work with?

Help experts slay the monster script. Here’s how [Read more…]

Filed Under: Help experts share know-how Tagged With: Help people achieve their goals Too much information confuses Creating videos Subject matter experts

How to kill tortuous video scripts – aka death by nitty gritty (post 3 of 4)

5 January 2018 by Rebecca Leave a Comment

math-1547018_1280 PixabayDense detail is deadly.

It snuffs out creativity. Because you can’t see the wood for the trees.

What information do you work with? And what do you dump? Which details excite the expert … but may be red-herrings?

Want to cut out dead wood? And streamline the script?

Help experts chop down the detail forest. Here’s how.

[Read more…]

Filed Under: Help experts share know-how Tagged With: Creating videos How our brains work Subject matter experts Questions to ask experts

How to zap woolly video scripts – aka theories a go-go, but no real-life (post 4 of 4)

5 January 2018 by Rebecca Leave a Comment

clouds-2527406_1280 PixabayFluffy scripts. Who needs them?

How do you turn theories into engaging content? When you’ve no idea how they work in real-life?

Want to get to the nub of the matter? And create workable scripts?

Help experts bring lofty ideas down to earth. Here’s how. [Read more…]

Filed Under: Help experts share know-how Tagged With: Bring abstract ideas to life Creating videos Subject matter experts Questions to ask experts

Why ‘How to’ videos get thousands of views – 5 tips for insanely popular videos

21 September 2016 by Rebecca Leave a Comment

Video Camera
Designed by Freepik

It’s frustrating isn’t it?

You’re an expert. You want to share what you know. Teach the world what you do.

You spend hours crafting your videos. But have you got it right? Will people watch to the end? Has your time and effort been worth it?

You want this reaction:

‘Wow, now I get it’.  ‘Wahay! So helpful’.

Not this reaction:

‘Well, that’s 10 minutes I’ll never get back’.

[Read more…]

Filed Under: Sharing & teaching know-how Tagged With: Help people achieve their goals Make it doable Too much information confuses Creating videos What's the point of your content? Break your topic down into chunks Sign post your content Structure your content

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Browse by Tag

  • Explanations without examples suck
  • Share your experience
  • Good intentions that trip you up
  • Expertise is more than knowing stuff
  • Help people achieve their goals
  • Make it doable
  • Cut the fluff
  • Falling in love with your content
  • Too much information confuses
  • Bring abstract ideas to life
  • Creating videos
  • What's the point of your content?
  • Break your topic down into chunks
  • Sign post your content
  • Structure your content
  • The Curse of Knowledge
  • How our brains work
  • Speaking Expertese
  • Subject matter experts
  • Curiosity lets you in to conversations
  • Questions to ask experts
  • Interviewing experts

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