Helping experts share their know-how & novices to discover it
Experts.
Love them or hate them. If you produce Help videos you need them.
Without them, there’s no Help content that builds customer loyalty.
Without them, the Hero, Hub, Help model is incomplete.
Without them … actually do you sometimes feel you could do without them?
Because it feels like a battle to get what you need from them? [Read more…]
What’s your response?
To truck-loads of information? When all you need are the core ideas. The key details to transform into cracking Help videos.
Do you wince? Grimace? Or maybe cuss … under your breath of course.
Want something you can work with?
Help experts slay the monster script. Here’s how [Read more…]
Dense detail is deadly.
It snuffs out creativity. Because you can’t see the wood for the trees.
What information do you work with? And what do you dump? Which details excite the expert … but may be red-herrings?
Want to cut out dead wood? And streamline the script?
Help experts chop down the detail forest. Here’s how.
Fluffy scripts. Who needs them?
How do you turn theories into engaging content? When you’ve no idea how they work in real-life?
Want to get to the nub of the matter? And create workable scripts?
Help experts bring lofty ideas down to earth. Here’s how. [Read more…]
It’s frustrating isn’t it?
You’re an expert. You want to share what you know. Teach the world what you do.
You spend hours crafting your videos. But have you got it right? Will people watch to the end? Has your time and effort been worth it?
You want this reaction:
‘Wow, now I get it’. ‘Wahay! So helpful’.
Not this reaction:
‘Well, that’s 10 minutes I’ll never get back’.
rebecca@stickyteaching.co.uk
@stickyteaching