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How to kill tortuous video scripts – aka death by nitty gritty (post 3 of 4)

5 January 2018 by Rebecca Leave a Comment

math-1547018_1280 PixabayDense detail is deadly.

It snuffs out creativity. Because you can’t see the wood for the trees.

What information do you work with? And what do you dump? Which details excite the expert … but may be red-herrings?

Want to cut out dead wood? And streamline the script?

Help experts chop down the detail forest. Here’s how.

[Read more…]

Filed Under: Help experts share know-how Tagged With: Creating videos How our brains work Subject matter experts Questions to ask experts

Why experts are kings & queens of their subjects – but paupers when they explain it (post 1 of 3)

3 January 2018 by Rebecca Leave a Comment

chess-1483735_1280 PixabayThere’s plenty of information on platforms and tools to share expertise at scale. But what about the way you communicate? What you actually say or write?

Perhaps you’ve been on the receiving end of an expert video, micro blog or podcast? Gobbledegook that leaves you feeling stupid. Or maybe just irritated.

Or maybe you’ve worked with experts to create content. And lost the will to live along the way.

What’s going on here? [Read more…]

Filed Under: Help experts share know-how Tagged With: The Curse of Knowledge How our brains work Subject matter experts

How to motivate experts to change their shtick (post 3 of 3)

3 January 2018 by Rebecca Leave a Comment

umbrella-1588167_1280 PixabayThe Curse of Knowledge means we forget what it’s like not to know what we know. (I explain why this happens in the first post in this series.)

But many experts also forget what it felt like not to know what they know. Because the further you move from beginner to expert, the more you forget your own struggles to master your subject.

It’s why experts get frustrated or bewildered when people don’t understand. [Read more…]

Filed Under: Help experts share know-how Tagged With: Cut the fluff Too much information confuses Bring abstract ideas to life The Curse of Knowledge How our brains work Speaking Expertese Subject matter experts Questions to ask experts

The real reason interviewing experts is a slog – they’re all cursed

24 April 2017 by Rebecca Leave a Comment

Pushing boulder uphill PixabayWhy is interviewing experts so darn hard?

You do your research.  Read background materials, check out the expert.

But you’re still in unknown terrain. Navigating unmarked paths and dodging pot holes.  Oh, and the occasional road block.

You know you’ve hit rough ground when the expert is surprised you don’t get it. [Read more…]

Filed Under: Conversations with experts Tagged With: The Curse of Knowledge How our brains work Subject matter experts Interviewing experts

How to get the most from your expert when you don’t give a damn about the subject

24 April 2017 by Rebecca Leave a Comment

man talking on telephone
Image by freepik

What happens when you don’t give a hoot?  When you don’t care about the subject?

You know what you need from the interview, but it’s hard to spark interest.

The conversation feels lumpy.  You don’t nail the core message and ideas.

Instead you think:

Man, this is dull.  Why would anyone want to know this stuff? [Read more…]

Filed Under: Conversations with experts Tagged With: How our brains work Curiosity lets you in to conversations Interviewing experts

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Browse by Tag

  • Explanations without examples suck
  • Share your experience
  • Good intentions that trip you up
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  • Make it doable
  • Cut the fluff
  • Falling in love with your content
  • Too much information confuses
  • Bring abstract ideas to life
  • Creating videos
  • What's the point of your content?
  • Break your topic down into chunks
  • Sign post your content
  • Structure your content
  • The Curse of Knowledge
  • How our brains work
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  • Subject matter experts
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