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The real reason interviewing experts is a slog – they’re all cursed

24 April 2017 by Rebecca

Pushing boulder uphill PixabayWhy is interviewing experts so darn hard?

You do your research.  Read background materials, check out the expert.

But you’re still in unknown terrain. Navigating unmarked paths and dodging pot holes.  Oh, and the occasional road block.

You know you’ve hit rough ground when the expert is surprised you don’t get it. [Read more…]

Filed Under: Conversations with experts Tagged With: The Curse of Knowledge How our brains work Subject matter experts Interviewing experts

How to get the most from your expert when you don’t give a damn about the subject

24 April 2017 by Rebecca

man talking on telephone
Image by freepik

What happens when you don’t give a hoot?  When you don’t care about the subject?

You know what you need from the interview, but it’s hard to spark interest.

The conversation feels lumpy.  You don’t nail the core message and ideas.

Instead you think:

Man, this is dull.  Why would anyone want to know this stuff? [Read more…]

Filed Under: Conversations with experts Tagged With: How our brains work Curiosity lets you in to conversations Interviewing experts

Why you need to love your expert – even when he’s tetchy

24 April 2017 by Rebecca

frustrated cartoon pixabayEver felt small because you didn’t understand something?  Did you feel exposed, humiliated or foolish?

Maybe you feel like this when you interview subject matter experts.  Even if they don’t say the words out loud …

‘Really? You don’t understand?  I couldn’t have been clearer.’

their body language or tone of voice say the same thing.

Do these conversations trigger negative thoughts? [Read more…]

Filed Under: Conversations with experts Tagged With: The Curse of Knowledge How our brains work Subject matter experts Interviewing experts

Take control of the expert interview – 4 ways to stem the information tidal wave

24 April 2017 by Rebecca

hand in water pixabay It should be simple.

The expert has the knowledge you need to create your video, blog post, or presentation.  He’s steeped in his subject.  So it shouldn’t be too hard to extract:

  • The compelling big picture that excites people
  • Enough accurate detail for credibility.

Should it?

But expert interviews can be tricky.  Ever felt like you’re drowning in information? Do you struggle to keep the conversation on track?  Yes?  Then this post is for you. [Read more…]

Filed Under: Conversations with experts Tagged With: Too much information confuses How our brains work Questions to ask experts Interviewing experts

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Browse by Tag

  • Explanations without examples suck
  • Share your experience
  • Good intentions that trip you up
  • Expertise is more than knowing stuff
  • Help people achieve their goals
  • Make it doable
  • Cut the fluff
  • Falling in love with your content
  • Too much information confuses
  • Bring abstract ideas to life
  • Creating videos
  • What's the point of your content?
  • Break your topic down into chunks
  • Sign post your content
  • Structure your content
  • The Curse of Knowledge
  • How our brains work
  • Speaking Expertese
  • Subject matter experts
  • Curiosity lets you in to conversations
  • Questions to ask experts
  • Interviewing experts

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