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How to kill tortuous video scripts – aka death by nitty gritty (post 3 of 4)

5 January 2018 by Rebecca

math-1547018_1280 PixabayDense detail is deadly.

It snuffs out creativity. Because you can’t see the wood for the trees.

What information do you work with? And what do you dump? Which details excite the expert … but may be red-herrings?

Want to cut out dead wood? And streamline the script?

Help experts chop down the detail forest. Here’s how.

[Read more…]

Filed Under: Help experts share know-how Tagged With: Creating videos How our brains work Subject matter experts Questions to ask experts

How to zap woolly video scripts – aka theories a go-go, but no real-life (post 4 of 4)

5 January 2018 by Rebecca

clouds-2527406_1280 PixabayFluffy scripts. Who needs them?

How do you turn theories into engaging content? When you’ve no idea how they work in real-life?

Want to get to the nub of the matter? And create workable scripts?

Help experts bring lofty ideas down to earth. Here’s how. [Read more…]

Filed Under: Help experts share know-how Tagged With: Bring abstract ideas to life Creating videos Subject matter experts Questions to ask experts

How to motivate experts to change their shtick (post 3 of 3)

3 January 2018 by Rebecca

umbrella-1588167_1280 PixabayThe Curse of Knowledge means we forget what it’s like not to know what we know. (I explain why this happens in the first post in this series.)

But many experts also forget what it felt like not to know what they know. Because the further you move from beginner to expert, the more you forget your own struggles to master your subject.

It’s why experts get frustrated or bewildered when people don’t understand. [Read more…]

Filed Under: Help experts share know-how Tagged With: Cut the fluff Too much information confuses Bring abstract ideas to life The Curse of Knowledge How our brains work Speaking Expertese Subject matter experts Questions to ask experts

Take control of the expert interview – 4 ways to stem the information tidal wave

24 April 2017 by Rebecca

hand in water pixabay It should be simple.

The expert has the knowledge you need to create your video, blog post, or presentation.  He’s steeped in his subject.  So it shouldn’t be too hard to extract:

  • The compelling big picture that excites people
  • Enough accurate detail for credibility.

Should it?

But expert interviews can be tricky.  Ever felt like you’re drowning in information? Do you struggle to keep the conversation on track?  Yes?  Then this post is for you. [Read more…]

Filed Under: Conversations with experts Tagged With: Too much information confuses How our brains work Questions to ask experts Interviewing experts

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Browse by Tag

  • Explanations without examples suck
  • Share your experience
  • Good intentions that trip you up
  • Expertise is more than knowing stuff
  • Help people achieve their goals
  • Make it doable
  • Cut the fluff
  • Falling in love with your content
  • Too much information confuses
  • Bring abstract ideas to life
  • Creating videos
  • What's the point of your content?
  • Break your topic down into chunks
  • Sign post your content
  • Structure your content
  • The Curse of Knowledge
  • How our brains work
  • Speaking Expertese
  • Subject matter experts
  • Curiosity lets you in to conversations
  • Questions to ask experts
  • Interviewing experts

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