Helping experts share their know-how & novices to discover it
Experts.
Love them or hate them. If you produce Help videos you need them.
Without them, there’s no Help content that builds customer loyalty.
Without them, the Hero, Hub, Help model is incomplete.
Without them … actually do you sometimes feel you could do without them?
Because it feels like a battle to get what you need from them? [Read more…]
There’s plenty of information on platforms and tools to share expertise at scale. But what about the way you communicate? What you actually say or write?
Perhaps you’ve been on the receiving end of an expert video, micro blog or podcast? Gobbledegook that leaves you feeling stupid. Or maybe just irritated.
Or maybe you’ve worked with experts to create content. And lost the will to live along the way.
What’s going on here? [Read more…]
The Curse of Knowledge means we forget what it’s like not to know what we know. (I explain why this happens in the first post in this series.)
But many experts also forget what it felt like not to know what they know. Because the further you move from beginner to expert, the more you forget your own struggles to master your subject.
It’s why experts get frustrated or bewildered when people don’t understand. [Read more…]
Why is interviewing experts so darn hard?
You do your research. Read background materials, check out the expert.
But you’re still in unknown terrain. Navigating unmarked paths and dodging pot holes. Oh, and the occasional road block.
You know you’ve hit rough ground when the expert is surprised you don’t get it. [Read more…]
Ever felt small because you didn’t understand something? Did you feel exposed, humiliated or foolish?
Maybe you feel like this when you interview subject matter experts. Even if they don’t say the words out loud …
‘Really? You don’t understand? I couldn’t have been clearer.’
their body language or tone of voice say the same thing.
Do these conversations trigger negative thoughts? [Read more…]
rebecca@stickyteaching.co.uk
@stickyteaching