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How to nail expert video scripts & save time & money (post 1 of 4)

5 January 2018 by Rebecca

face-1370958_1280 pixabayExperts.

Love them or hate them. If you produce Help videos you need them.

Without them, there’s no Help content that builds customer loyalty.

Without them, the Hero, Hub, Help model is incomplete.

Without them … actually do you sometimes feel you could do without them?

Because it feels like a battle to get what you need from them? [Read more…]

Filed Under: Help experts share know-how Tagged With: Creating videos The Curse of Knowledge Subject matter experts

Why experts are kings & queens of their subjects – but paupers when they explain it (post 1 of 3)

3 January 2018 by Rebecca

chess-1483735_1280 PixabayThere’s plenty of information on platforms and tools to share expertise at scale. But what about the way you communicate? What you actually say or write?

Perhaps you’ve been on the receiving end of an expert video, micro blog or podcast? Gobbledegook that leaves you feeling stupid. Or maybe just irritated.

Or maybe you’ve worked with experts to create content. And lost the will to live along the way.

What’s going on here? [Read more…]

Filed Under: Help experts share know-how Tagged With: The Curse of Knowledge How our brains work Subject matter experts

How to motivate experts to change their shtick (post 3 of 3)

3 January 2018 by Rebecca

umbrella-1588167_1280 PixabayThe Curse of Knowledge means we forget what it’s like not to know what we know. (I explain why this happens in the first post in this series.)

But many experts also forget what it felt like not to know what they know. Because the further you move from beginner to expert, the more you forget your own struggles to master your subject.

It’s why experts get frustrated or bewildered when people don’t understand. [Read more…]

Filed Under: Help experts share know-how Tagged With: Cut the fluff Too much information confuses Bring abstract ideas to life The Curse of Knowledge How our brains work Speaking Expertese Subject matter experts Questions to ask experts

The real reason interviewing experts is a slog – they’re all cursed

24 April 2017 by Rebecca

Pushing boulder uphill PixabayWhy is interviewing experts so darn hard?

You do your research.  Read background materials, check out the expert.

But you’re still in unknown terrain. Navigating unmarked paths and dodging pot holes.  Oh, and the occasional road block.

You know you’ve hit rough ground when the expert is surprised you don’t get it. [Read more…]

Filed Under: Conversations with experts Tagged With: The Curse of Knowledge How our brains work Subject matter experts Interviewing experts

Why you need to love your expert – even when he’s tetchy

24 April 2017 by Rebecca

frustrated cartoon pixabayEver felt small because you didn’t understand something?  Did you feel exposed, humiliated or foolish?

Maybe you feel like this when you interview subject matter experts.  Even if they don’t say the words out loud …

‘Really? You don’t understand?  I couldn’t have been clearer.’

their body language or tone of voice say the same thing.

Do these conversations trigger negative thoughts? [Read more…]

Filed Under: Conversations with experts Tagged With: The Curse of Knowledge How our brains work Subject matter experts Interviewing experts

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Browse by Tag

  • Explanations without examples suck
  • Share your experience
  • Good intentions that trip you up
  • Expertise is more than knowing stuff
  • Help people achieve their goals
  • Make it doable
  • Cut the fluff
  • Falling in love with your content
  • Too much information confuses
  • Bring abstract ideas to life
  • Creating videos
  • What's the point of your content?
  • Break your topic down into chunks
  • Sign post your content
  • Structure your content
  • The Curse of Knowledge
  • How our brains work
  • Speaking Expertese
  • Subject matter experts
  • Curiosity lets you in to conversations
  • Questions to ask experts
  • Interviewing experts

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