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How to nail expert video scripts & save time & money (post 1 of 4)

5 January 2018 by Rebecca Leave a Comment

face-1370958_1280 pixabayExperts.

Love them or hate them. If you produce Help videos you need them.

Without them, there’s no Help content that builds customer loyalty.

Without them, the Hero, Hub, Help model is incomplete.

Without them … actually do you sometimes feel you could do without them?

Because it feels like a battle to get what you need from them?

Why experts struggle to give the information creative teams need

Let’s cut to the chase.

Experts are all cursed. Cursed by what they know. A curious phenomenon of the brain makes it hard to explain their subject. And the information dumps, befuddling detail and alien theories are all symptoms of this curse. The Curse of Knowledge.

It’s why experts struggle to articulate the core ideas and information that i) an audience need to get it and ii) creative teams need to work with.

(You can read a detailed explanation of the Curse of Knowledge in this article.)

Create workable scripts

The good news is there are ways to beat the Curse of Knowledge. So experts provide the information you need. You limit the toing and froing between experts and the creative team. Costs don’t rise. Clients get great value for money. And the creative team can focus on being creative.

To do this you need to work with experts before they write anything down. You need to coach them to beat the Curse of Knowledge symptoms that result in unworkable scripts. Scripts which are too long, too complex, too abstract and that miss out the details you need to understand.

Find out how to work with experts to avoid problem scripts here.

Too long: How to slay the monster script – aka the information dump

Too complex: How to kill tortuous scripts – aka death by nitty-gritty

Too abstract: How to zap woolly scripts – aka theories a go-go, but no real-life

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Filed Under: Help experts share know-how Tagged With: Creating videos The Curse of Knowledge Subject matter experts

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Browse by Tag

  • Explanations without examples suck
  • Share your experience
  • Good intentions that trip you up
  • Expertise is more than knowing stuff
  • Help people achieve their goals
  • Make it doable
  • Cut the fluff
  • Falling in love with your content
  • Too much information confuses
  • Bring abstract ideas to life
  • Creating videos
  • What's the point of your content?
  • Break your topic down into chunks
  • Sign post your content
  • Structure your content
  • The Curse of Knowledge
  • How our brains work
  • Speaking Expertese
  • Subject matter experts
  • Curiosity lets you in to conversations
  • Questions to ask experts
  • Interviewing experts

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